Four bars underneath the same roof, differentiated by what and how they serve, I wanted to highlight their uniqueness with this single overview in a slick minimalistic fashion.
Walking inside a museum one day I was feeling one thing and one thing only; totally underwhelmed. I was surrounded by so many potential great stories but none were told, unfortunately. Afterwards I developed a concept that would tackle this problem.
Advancements in medical technologies have been profound in recent years. To help the next generation I was hired to design an user-friendly tool. A web-application that helps students and researchers with illustrating their findings and make it easy to share with peers.
People have a memory that is structured associatively and therefore tend to think in symbols. This is the single reason why a consistent and differentiated identity is so important.